- Cemex is the first company in the building material industry to develop a generative AI
powered sales assistant.
- The tool is built using Microsoft Azure OpenAI Service generative artificial intelligence
technology.
Cemex has developed the first generative Artificial Intelligence (AI) tool of its kind in the building material industry, transforming how the salesforce interacts with clients by providing real-time support for a superior customer experience.
This tool is an advanced knowledge assistant using Microsoft’s artificial intelligence and trained with Cemex’s product information and expertise in construction regulations. Built on a robust data management system, it offers tailored solutions to diverse project requirements while providing accurate information about expected behaviors and needs.
“Digital transformation is a top priority at Cemex, as we are continually looking for new digital solutions to innovate and drive more efficient, sustainable, and safer construction projects for our customers,” said Fernando A. González, CEO of Cemex. “We strongly believe that Generative AI serves as a key differentiator in our business, giving customers a unique experience and memorable experience that embodies our company’s identity.”
This tool was built by Cemex’s Data Science team and the scale of Azure OpenAI Service. Deployed through Microsoft Teams, it is easily accessible from any internet-enabled device, ensuring replicability across all of Cemex’s global operations.
This project is part of Cemex’s Digital Forward initiative, which encompasses the company’s digital innovation efforts in its commercial offering, supply chain, back-office processes, and manufacturing. Through digital innovation, Cemex evolves to meet its customer’s needs, makes its processes more efficient, provides a superior experience for its workforce, and supports the company’s aggressive decarbonization roadmap.
About Cemex
Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the help of new technologies. Cemex offers cement, ready-mix concrete, aggregates, and urbanization solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience enabled by digital technologies. For more information, please visit: www.cemex.com
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