The second edition of Cementitious Materials International Congress Americas (Hilton Anatole Hotel, Dallas, Texas on March 11-12) presents Tiffany Reed-Villarreal, the National Ready-mixed Concrete Association (NRMCA) Director, Sustainability Codes and Standards as a speaker.
Mrs. Reed-Villareal will cover 2026 Concrete Sustainability, NRMCA.
As sustainability expectations accelerate across public and private construction, 2026 represents a defining moment for the ready mixed concrete industry. This presentation highlights NRMCA’s leadership in providing the technical resources, data frameworks, and guidance needed to meet emerging embodied-carbon requirements while ensuring durable, resilient concrete. Key focus areas include the new 2026 Product Category Rule (PCR) for Concrete, which establishes updated, internationally aligned rules for developing Environmental Product Declarations (EPDs); the NRMCA Industry-Wide Benchmarks, offering transparent, sector-wide performance baselines that support procurement programs and carbon-reduction planning; and the enhanced NRMCA Low-Carbon Concrete Calculator, designed to help producers and specifiers evaluate mix-level carbon impacts and chart optimized reduction pathways.
Tiffany Reed-Villarreal is the National Ready-mixed Concrete Association (NRMCA) Director, Sustainability Codes and Standards. She is a licensed Professional Engineer in Texas and a credentialed Envision Sustainability Professional. Based in Texas, Ms. Reed-Villarreal supports NRMCA concrete producer members and state affiliates in sustainability codes and standards development, education, and advocacy for the ready-mixed concrete industry.
Tiffany earned her Bachelor of Science in Civil Engineering from the University of Texas at Austin. She holds over 15 years’ experience in structural engineering and consultancy and has been involved in codes and standards development, sustainable infrastructure advocacy, and government relations.
Tiffany was awarded Civil Engineering Advocate of the Year by the American Society of Civil Engineers (ASCE) and continues to serve ASCE as the Region 6 Governor and as voting member on the ASCE State Government Relations Committee and the Committee on Sustainability. Tiffany also holds current positions in ASCE Structural Engineering Institute (SEI), American Concrete Institute (ACI), ASHRAE 189.1, ASTM International, and Institute for Sustainable Infrastructure (ISI).
Other speakers include:
- Grant Quasha, Chairman & CEO, Eco Material Technologies
- David Perkins, Senior Vice President, Sustainability & Public Affairs – North America, HeidelbergMaterials
- Dr. Maria Juenger, Professor, The University of Texas at Austin & President, American Concrete Institute
- Dr. Nancy Beltran, Director of Concrete Pavements, Cement Council of Texas (CCT)
- Dr. Anol Mukhopadhyay, Director, Concrete Innovation Lab, CIR Materials and Rigid Pavement, Texas A&M Transportation Institute (TTI)
- Dr. Rich Szecsy, CEO, Big Town Concrete
- Darren Wilbanks, Technical Service Manager, Texas Lehigh Cement Company
- Dr. Hongyan Ma, Professor & Director, Laboratory of Future Cements and Carbon-Negative Initiatives (FUCCI), Missouri University of Science and Technology
- Dean A. Frank, Principal / Consultant, Dean Frank Associates, LLC
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Get the full program event brochure at contact@industrylink.eu. If you want to join our 2026 events as speakers or exhibitors please reach out to Mariana Gheorghe, Program and Marketing Manager at mariana.gheorghe@industrylink.eu
