Cement industry can gain advantages in digital competition if it will see digitalization as a driver of sustainability. It now has the choice between a restructuring and adjustment of the business model or a potential loss of the basis for the business. New business models are needed that place sustainability at the heart of business activities: it is no longer a question of having an economic strategy that works from a sustainability perspective, but rather a sustainability strategy that works from an economic perspective. The transformation to a lower-carbon business model must therefore become an important cornerstone in the strategy of every company. To implement such a change of direction, in addition to building materials sector strong collaboration between stakeholders, it requires a climate strategy, measurable goals, clearly defined action plans, and reporting that assesses the effectiveness of the measures. The above and an in depth look at the cement sector will be presented at CarbonZero: Alternative Fuels and Raw Materials 2022 conference in Lisbon, on November 10-11.
Fokion Tasoulas has worked for Titan Cement Group since 1989 and has held a number of technical, managerial and executive positions. He has been a member of the Group Executive Committee since 2017 and, as of October 2020, he holds the position of Group Innovation and Technology Director, leading Digital Transformation projects with a focus on Assets’ optimization and Reliability improvements with AI and big data analytics.
Fokion Tasoulas, Group Innovation and Technology Director, Group Executive Committee Member, Titan Cement ” I am very glad to participate and contribute to such a great event. Alternative Fuels and Raw Materials are one of the most important levers and have huge impact in cement decarbonization here and now! Increasing the thermal substitution rate of the traditional carbon fuels with Alternative is contributing in the transformation of our economy to a cyclical economy with zero waste!”
Beatrice Ene Managing Director, Industry Link: “The time for action for more climate protection and decarbonization has now come. No one can escape this development any longer because cement industry is setting itself the goal of becoming climate-neutral by 2050.
This is an ambitious goal for which the consistent use of new technologies is essential. The path to a livable, greenhouse gas-neutral future can only be taken and accelerated with digitalization.”
More details about the event are available on www.industrylink.eu and carbonzero@industrylink.eu
