Mohammed El Hadad, Head of the Sustainable Construction lab, Holcim Morocco will be presenting SMART CONSTRUCTION : Digital Solutions for Predictive and Sustainable Concrete Performance at the upcoming Cementitious Materials Congress MEA (December 8-9, Marrakech, Morocco). Secure your spot and be among the selected few that get insights on efficiency and productivity from the industry innovators!
Digital technologies are transforming the way concrete structures are designed, built, and monitored. This presentation will demonstrate how predictive digital solutions can improve construction quality, productivity, durability, and sustainability through data-driven decision-making.
The session will showcase three innovative solutions of Holcim:
· SMARTCast, for real-time monitoring of concrete temperature and in-place strength using the maturity method;
· SMARTherm, for thermal simulation of mass concrete to predict temperature development and minimize the risk of thermal cracking;
· SMARTFlow, for predicting concrete pumpability and optimizing pumping operations before construction.
Through real-world applications, the presentation will highlight how Holcim’s digital solutions and predictive analytics, is enabling smarter, safer, and more sustainable concrete construction.
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About the speaker
Mohammed Elhaddad is a materials engineer and the Head of the Sustainable Construction Lab (SCL) at LafargeHolcim Morocco. Since joining the company in 2010, he has held several key positions, including Manager of the Central Concrete Lab, Concrete Quality Manager for infrastructure and building sectors, and Manager of Innovation and New Construction Solutions.
His expertise in materials engineering and innovation has been instrumental in advancing LafargeHolcim’s sustainable construction technologies. Mohammed now leads the SCL, where he drives initiatives focused on low-carbon, circular, and high-performance construction solutions that shape the future of the industry.
Why attend?
For Technical Staff
Next-gen materials & processes: Get up to speed on carbon-neutral cement production, geopolymer cements, magnesium binders, and optimizing fly ash, slag, and natural pozzolans for eco-friendly infrastructure.
Technology on the plant floor: See how AI-driven design, digital twins, robotics, and automation are improving production efficiency and safety in US cement plants — with global benchmarks for comparison.
Sustainability engineering: Learn circular economy practices and alternative fuel strategies (agricultural residues, municipal waste) driving lower-carbon production.
Emerging R&D: Explore bio-inspired innovations like self-healing concrete and climate-resilient solutions built for hurricane- and flood-prone environments.
Peer benchmarking: Compare notes directly with researchers, plant engineers, and technology providers tackling the same production and sustainability challenges.
For Traders & Commercial Teams
MEA market access: Understand opportunities under the Infrastructure Investment and Jobs Act (IIJA) and get practical strategies for entering or expanding in the US market.
Smarter supply chains: Explore green logistics, multimodal transport, AI-powered demand forecasting, and blockchain integration for compliance and efficiency.
Green finance & carbon strategy: Learn how carbon credits and green financing are reshaping trade decisions and decarbonization targets.
Deal-making environment: Network directly with cement producers, ready-mix leaders, and policymakers across Africa and the Middle East to build partnerships and open new trade routes
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Want to know more about decarbonization, sustainable industry trends, and the breakthroughs driving real change? Explore the complete lineup of Industry Link’s 2026 events below:
Cementitious Materials International Technical & Trade Congress – Europe
28–29 October, Brussels, Belgium
A leading EMEA gathering on cementitious materials, market trends, regulatory updates, and regional opportunities.
CarbonZero Alternative Fuels & Raw Materials Global Conference & Exhibition 2026
Including Cementitious Europe – Congress
28–29 October, Brussels, Belgium
Global platform for Net Zero strategies, alternative fuels, raw materials, carbon capture, and emerging technologies.
Speakers include:
- Claudia Albertini, CEO Holcim Belgium
- Mahendra Singhi, Board Member & Strategic Advisor, Dalmia Bharat India, Board Member, GCCA
- Adriana Fernandez, UNIDO
- Nikos Nikolakakos, Environment & Resources Manager, Cement Europe
- Irene Dominguez, Policy Manager, Embodied Carbon & Lead Markets, Bellona Europe
- Maria del Mar Rojas, Science Based Targets Initiative (SBTI)
- Dr Martina Bassan, Corporate Affairs Director, European Metals
- Eadbhard Pernot, Executive Director,Carbon Management Europe
- Kerry Sutton, American Concrete Institute
- Hervé Camerlynck, Managing Director, FEBELCEM
- Jacob Moos, Associate Partner, McKinsey
- Pilar Hidalgo, Innovation Director, Cementos La Cruz
- Anna-Marise Rocha, Commercial Manager, Port of Amsterdam
- Frank Mruk, National Ready Mix Cement Association USA
- Luyue Tan, Senior Research Specialist, Carbon, London Stock Exchange Group
- Grant QUASHA, Chairman and CEO, Eco Material Technologies, A CRH Company, USA
- Dr. Stefan Puntke, Managing Director and Dr. Hans-Jürgen Klischat, Executive for Strategic Projects, Refratechnik
- Hongyan Ma, Professor, Missouri University of Science and Technology, USA
- Marta Diez, Country Manager Spain, Portugal, Italy, CFP Energy
- Dr. Josilene TV Ferrer, Senior Analyst for International Cooperation and Climate Change, Green Planet Institute Brazil
- Andres Ponce, CEO, WTEnergy Advanced Solutions
- Mohammed Fouad, Business Excellence Director, Riyadh Cement Company Saudi Arabia
- Mohammed Zaki, Head of Alternative Fuels & H2 Operations Management, Arabian Cement Company Egypt
- Pilar Hidalgo, Head of Innovation, Cementos Las Cruz, Spain
- Tien Peng, Cofounder, GreenPlum St., Portugal
- Georg Lochner, Strategic company development “New Technologies”, Schwenk Building Materials Group, Germany
- Duncan McLachlan, VP Growth & Enterprise, io Consulting
- Alexander Makhlay, Associate Editor, Argus Media
- Cobi Busst, Principal, Beaumont Bailey
- Firefly
Women in Cement and Construction International Congress 2026 – EMEA
30 October, Brussels, Belgium
A dedicated forum advancing diversity, equity, and inclusion across the cement and construction sectors.
Sustainability Conference and Exhibition to include Industry 5.0 – Smart Solutions for Cement and Construction Conference and Exhibition 2026 in São Paulo (World Trade Center)- will convene leading voices from across the global construction, engineering, and infrastructure sectors to address the urgent challenges of decarbonization, embodied carbon reduction, and climate resilience. As the sector undergoes a massive digital shift, this event also focuses on the technologies defining the next generation of building: AI-driven operations, advanced manufacturing, robotics, and human-centric industrial transformation.
Speakers include:
Álvaro Lorenz – Global Director of Sustainability, Votorantim Cimentos
Vanessa Castro, Sustainability, Cementos Argos
Luciana Arouca – Head of Sustainability Services Brazil & LATAM, JLLAna Lúcia Grizzi – Senior Independent Consultant; Coordinator of the Sustainability and Innovation Committee, Votorantim Cimentos
Josilene T. V. Ferrer – Senior Analyst of International Cooperation and Climate Change, CETESB – Environmental Company of the State of São Paulo
Carla Leal – CDP Market Director for LATAM | Board Members
Patrícia Iglecias – Associate Professor, Faculty of Law, University of São Paulo
Juan Padial – Managing Partner, Digital Supply Chain, KPMG
Felipe Salgado – Managing Partner of Decarbonization, KPMG
Rejane Afonso – Technical and Commercial Director, Monitore
Edilson Júnior – Manager of Innovation and Industrial Technology, Cimento Nacional
Cementitious Materials International Technical & Trade Congress – MEA
8–9 December, Morocco
The premier MEA event for cementitious materials, innovation, and regional trade opportunities.
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