Time is of the Essence: What’s Working and How to Speed Things Up – a helicopter view of tested and proven strategies and tactics which rapidly scale the decarbonisation of concrete – is the topic Frank Mruk, FAIA, RIBA, LEED AP, Senior Director Building Innovations, National Ready Mix Concrete Association will present at the upcoming Cementitious Materials International Congress (Atlanta, USA, April 2 and 3).
The race to decarbonize concrete is accelerating – but are we moving fast enough? In this session, we’ll take a high-level view of the most promising, tested, and scalable strategies driving rapid reductions in concrete’s carbon footprint. From innovative materials to streamlined policy and procurement practices, this lecture will distill key learnings from real-world deployments, revealing what’s working today and how to replicate that success at scale.
Attendees will walk away with:
- A clear understanding of proven tactics that accelerate concrete decarbonization.
- Insights into technologies and practices that scale effectively in diverse markets.
- Actionable steps to apply these lessons within their own operations and initiatives.
Concrete may be a cornerstone of our built environment, but its transformation is essential to meet global climate targets. Join us to learn how to turn urgency into action—and time into our ally.
Other speakers include:
- Grant Quasha, Chairman and CEO, Eco Material Technologies
- Scott Dickson, President, Southeast Region, Heidelberg Materials
- Paul D. Tennis, Senior Director of Research and Product Standards, Portland Cement Association
- Darren Wilbanks, Technical Service Manager, Texas Lehigh Cement Company
- Carolina Montano-Owen, Technical Lead, Sustainable Buildings, Circular Buildings Coalition Lead, World Green Building Council
- Roberto Carton, CEO, ConnexSA
- Surendra Shah, Director of the Center for Advanced Construction Materials and Presidential Distinguished Professor at the University of Texas at Arlington
This is your last chance to register now either the Early bird rates, rolled until February 21st!
About the Speaker
Frank Mruk is an architect, technology strategist and founder of the Center for Strategic Innovation and the Center for Smart Building Technology and is a Senior Director of Building Innovations at NRMCA. Educated at Pratt and Oxford University, he has taught at SVA/RISD/Parsons/NYU and at NYIT where he served as associate dean of Architecture. Earlier he served as VP of Strategy for Morgan Stanley and directed Turkish Architect Emre Arolat’s NYC office. Frank is a past President of AIA RI, NYC ASP and Metro NY CSI. He is a Morse Stone Fellow and a Fellow of the AIA and the Strategic Planning Society. He currently serves as Northeast Region Construction Specifications Institute VP.
If you want to join our 2025 events as speakers or exhibitors please reach out to Mariana Gheorghe, Program and Marketing Manager at mariana.gheorghe@industrylink.eu
Find out more about the future of building sustainably. Discover the latest in cement industry innovations, best practices, and decarbonization efforts at our upcoming events – join us to shape a greener world!
Dive into our calendar of events, featuring CarbonZero Global Conference and Exhibition: Alternative Fuels and Raw Materials 2025 taking place in October in Bucharest, Romania; Women in CemCo International Congress Americas 2025, taking place in April in Atlanta, USA and Women in CemCo International Congress EMEA 2025, taking place in October in Bucharest, Romania; Cementitious Materials International Congress Americas 2025, taking place in April in Atlanta, USA and Cementitious Materials International Congress EMEA 2025, taking place in June in Cairo, Egypt; and Sustainability and ESG International Summit 2025 taking place in June in Cairo, Egypt.
Email us at contact@industrylink.eu for program brochures and registration details.
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